You may not realize that February 14th is not celebrated universally in the same way.
My TwitterBud Shashi Bellamkonda explains that he had not even heard of Valentine’s Day before he arrived in America 11 years ago.
In Japan, February 14th has been successfully commercialized as the day that women give chocolates to men. There is something called “giri choco” which refers to the obligatory gifting of chocolate to male colleagues in offices in Japan. Men give nothing to women on this day. The chocolate companies came up with a day for men to do their “o’kaeshi†(return) gift on March 14th. That holiday is called White Day and white chocolate is prescribed as the gift but it has never really become that popular.
For special men in their lives, Japanese women often create chocolate candy at home (no small feat).
Being a Japanese speaking female blonde executive in Japan, I was already so odd that I made up my own ways to celebrate. I ignored obligatory summer and winter gifts that are the usual occasion for business gifts and did my business gifting annually on Valentine’s Day. I had a particular Godiva chocolate set that I liked and could count on to be conveniently sent from an acceptably named department store to both males and females that were important in my business network.
Do you have a Valentine’s Day ritual?
9 responses so far ↓
1 Shashi Bellamkonda // Feb 8, 2008 at 7:55 am
Linda,
Congratulations on launching your blog. We learn everyday and now I know what “giri choco†means >
Will look forward to more interesting blog posts here.
Shashi
2 Jesus // Feb 8, 2008 at 1:54 pm
In Mexico, Valentines day is a very new tradition celebrated only by the their generation. What I mean is that my parents for example, barely lived a Valentines day like we do today because back then it was perceived as a foreign custom.
In Mexico, the rituals exist mainly among teenagers in high schools: its become a day in which you can tell how popular you are among your schoolmates from the opposite sex, given that you can secretly send candy, roses, balloons or chocolates to people you got a crush on.
I was always one of the guys that received more chocolates and ballons than the others, but now that I think about it, I used to send a LOT of stuff to a lot of girls, so that makes sense. You reap what you sow right?
3 Deena // Feb 9, 2008 at 7:27 pm
I don’t have a Valentine’s ritual, but I wanted to share my mom’s. She buys my sister and I a Valentine’s gift every year because, according to her, we are the true loves of her life. That beats chocolate from a man any day
4 LindaSherman // Feb 9, 2008 at 8:31 pm
Deena,
What a lovely Valentine’s ritual. Thank you!
5 Christina Warren // Feb 10, 2008 at 5:26 am
It’s kind of silly, but the “Valentine’s tradition” I’ve had for the last 8 years or so has been to buy those paper Valentine cards in a theme that I find especially cute (or that has a lot of kitsch value) and then distribute them to my friends, co-workers, etc. I started doing it in high school, just for fun, and have continued it over the years because it has proven to be enjoyable for me from not only a kitsch perspective, but because it has turned into kind of an unplanned way of standing out in a unique and positive way. It’s kind of amazing how people can still kind of light-up, upon receiving a little paper card with a few candy hearts inside the envelope. I was interning at a large cable network and legitimately, I think that my “Valentine Fairy” schtick that I’ve been doing, just because I enjoy doing it, for years, did more to further my networking and to getting positive attention from “the right people” than anything else I’ve ever done.
6 alper // Feb 10, 2008 at 1:39 pm
In Turkey, Valentine’s Day is popular among the people of 15-30 age (15 is just an estimate, it should be whenever they start having a lover). And of course it is a middle/upper class thing. Those who have higher life standards probably give gifts to each other as well.
As for how it is marketed in Turkey, Valentine’s Day in Turkish is “Sevgililer Gunu” meaning “Lover’s Day.” Both in commercials and media in general, buying and giving of gifts is promoted.
7 Julie // Feb 12, 2008 at 9:15 am
Linda,
J/K
Congrats on the new blog. I love your post on the Japanese giri choco ritual. Is this something you still do even though you no longer live in Japan? If so, let me know if you need my address
Can’t wait to watch this blog grow!
8 LindaSherman // Feb 13, 2008 at 12:37 am
Thank you to Rachel for the link http://www.singlesbychoice.com/blog/2008/02/history-of-valentines-day/
and her reminder that Valentine’s Day is about love.
9 Rachel’s Musings » History of Valentine’s Day // Mar 4, 2008 at 10:45 am
[...] Linda Sherman points out on her blog, there is no global definition for Valentine’s Day. Traditions are different by country, and [...]
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