Branding Panel Digital Hollywood Fall 2016

Don’t miss Thursday’s branding panel at Digital Hollywood with our great line-up of panelists! Ana Flores (We All Grow Latina Network), PlanetDMA, Debra Fine, Erin Kapczynski, Julie Spira, Tish Ciravolo (DaisyRockGuitar),
Skirball Cultural Center, Los Angeles
10:45am – noon
Track II: Haas Conference Center – Room 171

Branding Panel Digital Hollywood Fall 2016

Expect personal and entrepreneurial tips related to:
– Differentiating your personal and start-up brand
– How to leverage your philanthropic activities for your brand
– Building communities
– Maximizing the benefits of networking
– How to define and build your customer base
– Why you need to be active on social media
– Reporting metrics
– Small company naming, repositioning and transitions
– and more!

Our Panelist Bios and Social Links
(in first name alpha order)

Ana Flores, Founder + CEO, #WeAllGrow Latina Network
Ana has dedicated her career to empowering Hispanic America by providing outlets for growth in the digital space. Her first online venture was SpanglishBaby, the award-winning community and resource for parents raising bilingual and bicultural kids.

In 2010, Ana graduated from blogger to CEO by launching Latina Bloggers Connect, Inc, a boutique digital influencer marketing agency focused on creating strategic content that connects brands and social causes with Latina bloggers and creators. She began LBC as a one-woman show, attracting the attention of prominent Fortune 500 companies. Today, LBC is the first and largest network of digital Latina influencers in the U.S.

Adding to Ana’s list of inspiring contributions are her co-authoring the book Bilingual is Better and advocating as a United Nations Foundation Social Fellow and as a member of the United Nations Foundation’s Influence Project. She also partnered with LATISM to spearhead the Top Latina Bloguera Retreat in Washington D.C., where 70 bloggers were invited to receive a briefing at the White House.

A tireless creator, her newest venture is #WeAllGrow Summit, the intimate go-to professional and experiential conference for Latinas in the digital space. Ana can also be found on her personal lifestyle blog, MadreVida.com. Ana has been recognized as a top influencer by some of the most respected opinion leaders in the industry: She appeared on the cover of Hispanic Business Magazine as “The New Face of Social Media,” La Opinion (one of the largest Spanish-language papers in the country) recognized Ana as one of 30 “Mujeres Destacadas” and NALIP (National Association of Latino Independent Producers) awarded her as a “Digital Trailblazer.” Most recently, the prestigious Holmes Report named her among their 2015 Innovator 25, as someone who is shaping what influence and engagement will look like tomorrow.

Twitter: @LAFlowers
Twitter: @weallgrowlatina
Instagram: @WeAllGrowLatina
Linkedin.com/in/analflores
Facebook.com/laflowers
web: weallgrowlatina.com

Debra Fine, CEO I Have a Dream Foundation – Los Angeles
Debra Fine, CEO, “I Have a Dream” Foundation – Los Angeles: IHADLA has been sponsoring students, “Dreamers,” throughout Los Angeles since 1987. The Foundation sponsors an entire grade at an inner-city, Title 1 elementary school, and stays with those students for over ten years, providing after-school and summer programs, academic and cultural enrichment, counseling services, arts instruction, mentors and tutors. Upon high school graduation, IHADLA then provides each Dreamer a last-dollar scholarship for college or career training.

Debra Fine is a member of the Board of Trustees Committee for Economic Development based in Washington D.C. She is on the Subcommittee for Conscious Capitalism and Education in the United States. This organization is a think tank and policy review entity. Debra currently serves on the board of The Maple Counseling Center. TMCC provides low cost mental health care to those in need in Los Angeles.

Debra is a Member of Young President’s Organization and is a moderator for WIN (Women’s International Network) Lean In (Sheryl Sandberg’s women on boards movement) and Regional Chair for the Disadvantaged Kids and Musicians Network. Debra Fine is a delegate representing the 33rd California District for the 2016 presidential primary. Debra was awarded Female Entrepreneur of the Year in the Children’s Educational products space. She was also named one of the top 50 most influential women in entertainment for her for her role as CEO of Cloud9 Interactive, as one of the few women in technology.

Debra has had over 20 years of experience in strategic planning, capital raising, marketing, operations and business development/strategic alliances. Debra Fine has been CEO of both private and public companies in the educational media, technology and consumer products sectors. She has created marketing strategy for some of the world’s best known brands such as Disney Interactive, Kraft and Quaker.

On June 7, 2013, Debra Fine survived a mass shooting at Santa Monica College. She is a nominee for the Carnegie Medal of Honor for saving the lives of others by putting herself between the shooter and two community members. Debra was shot four times. Ms. Fine founded the Fineline Foundation to promote community safety, advocate for proactive mental health treatment and help victims of violent crimes.

She speaks at Corporations, Chambers of Commerce, Colleges, Empowerment Seminars and Conferences. Debra Fine has appeared on CNN with Piers Morgan, ABC News, CBS News, NBC News, HuffPostLive, Business Rock Stars and other TV outlets. She has been featured and quoted in The Los Angeles Times, Huffington Post, Santa Monica Mirror and other leading publications.

Twitter: @DebraLynnFine
Twitter: @IHADLA
Linkedin: LinkedIn.com/in/DebraFineCEO
G+: plus.google.com/+DebraFineCEO
Instagram: DebraLynnFine
Facebook.com/IHaveaDreamLA
Facebook.com/FinelineFoundation
Facebook.com/DebraFine1 (personal timeline)
web: DebraFine.tv
web: FinelineFoundation.org
web: IHADLA.org

DMA/Donna Michelle Anderson, President, @PlanetDMA

A veteran entertainment industry showrunner and executive and patented tech entrepreneur, DMA (Donna Michelle Anderson) guides entertainment networks, non-profits and startups through branding, launching and scaling their content and companies. Over the past 20 years, she has helmed top-rated programming for CBS, Bravo, BET, A&E, TLC and more, created groundbreaking patented production software, and championed diversity across multiple industries, including founding the Hollywood Diversity Network. She is a graduate, with distinction, of Stanford University and is an active member of the Academy of Television Arts & Sciences, the Producers Guild of America and American Mensa.  For more information, please visit www.planetdma.com or follow @planetdma.

web: PlanetDMA.com
Twitter: @PlanetDMA
Instagram: @PlanetDMA
Linkedin.com/in/planetdma
Facebook.com/planetdma
Youtube.com/planetdma
web: HollywoodDiversity.org

Erin Kapczynski, SVP Marketing, Kontrol Media
bio coming soon!
Twitter: @ErinK217
Linkedin.com/in/erink

Julie Spira, CyberDating Expert
Julie was an early adopter of the Internet and began her digital career three decades ago as a broadcasting executive for RKO Radio Networks. She’s the CEO of Cyber-Dating Expert, an online dating coaching and advice service and founder of Social Media and More, a social media strategy and branding company.

Julie turned lemons into digital lemonade when her first book, “The Perils of Cyber-Dating” was published and became a bestseller. She’s the go-to person in the media for online dating advice and has been featured over 1,000 times in news stories.

Julie writes about the marriage of love and technology on Huffington Post and is passionate about social media. She’s received numerous honors and held positions including one of the “Top 10 Columnists to Follow on Twitter,” was named “One of America’s Ultimate Experts” by Woman’s World magazine, and ranks as the top most influential person in “dating” and “online dating” on social media influence site, Klout.

Julie started her career in broadcasting as the first female radio show host and voice-over announcer at WAAL in Binghamton, NY. Her digital career began when she was the youngest female executive at RKO Radio Networks, the country’s first digital-delivered satellite radio network. She later went on to become an executive at IDB Communications, a global satellite and telecom provider serving the broadcast industry.

Julie’s presently developing several television and film projects and is writing her second book, “The Rules of Netiquette: How to Mind Your Digital Manners.”

Twitter: @JulieSpira
Instagram: @JulieSpira
Linkedin.com/in/juliespira
Facebook.com/juliespira
Facebook.com/cyberdatingexpert
web: CyberDatingExpert.com
web: RulesofNetiquette.com

Linda Sherman, co-founder, The Courage Group (Moderator):

International, multicultural marketing pro, Linda brings a distinguished background of international subsidiary CEO/CMO to her Social Marketing expertise. These include CEO Club Med Japan, Barilla Japan and CMO Wal-Mart Japan. Linda Sherman has been featured and quoted in Forbes, The New York Times, Christian Monitor and other leading publications. She devised and implemented an innovative guerrilla marketing plan for ZIMA in Japan that produced a lasting, profitable success.

She has hands-on technical skills in building and search optimizing WordPress websites. Linda has an influential on-line presence. You can find her social profiles at LindaSherman.me including Twitter @LindaSherman. Linda teaches Social Media for Business at the Kauai branch of University of Hawaii. Her company, The Courage Group, provides websites, digital film, personal and company branding, social marketing strategy and training.

Twitter: @LindaSherman
Twitter: @BoomerTechTalk
Twitter: @KauaiTalk
Instagram: @LindaSherman
Linkedin.com/in/LindaSherman
Facebook.com/LindaSherman (personal Timeline profile)
web: BoomerTechTalk.com
web: LindaSherman.me
web: KauaiMarketing.com
web: AskLindaSherman.com
web: CourageGroup.com

Tish Ciravolo, President and Founder, Daisy Rock Girl Guitars:

The past fifteen years has brought Daisy Rock Girl Guitars Founder and President, Tish Ciravolo, museum inductions, awards, motivational speeches to millions of girls, billions of media impressions touting the girl guitar revolution, the world’s first girl guitar/bass instructional books/CDs/DVDs, and appearances in Guitar Hero®/Band Hero™ games.

To this day, Daisy Rock Girl Guitars is still the ONLY Girl Guitar Company in the world! Ciravolo has also propelled the girls’ rock empowerment message far beyond the music industry through licensing partnerships—on top of rocking stages all over the country in her punk rock band, Sassafrass and most importantly, being a mother of two. Ciravolo’s insight and expertise on girl guitars and female empowerment has made her a sought-after speaker at numerous conferences like Ted Talks, Musicians Institute, NAMM, Colleges, High Schools and frequent contributor on national and international media outlets including USA TODAY, People, Time, Newsweek, CNN, MSNBC, ABC, NBC, FOX, VH1, the Premier Radio Network, BBC Radio, and the Associated Press. Ciravolo created her own dream career and is now on a mission to empower everyone to find their passion.

Twitter: @DaisyRockGuitar
Linkedin.com/in/tish-ciravolo-3516803
web: DaisyRock.com
Facebook.com/daisyrockgirlguitars
Youtube.com/daisyrockguitars
Pinterest.com/DaisyRockGuitar

If you haven’t registered for Digital Hollywood yet you’ll find info for that here with the details on our panel. Being held at Skirball Cultural Center through Friday, October 21st.

Panel Follow-up
Julie Spira and Erin Kapczynski also appeared
Thursday Evening Event 6:15 – 8pm with moderator Lori Schwartz

About Linda Sherman

International, multicultural marketing pro, Linda brings a distinguished background of international subsidiary CEO/CMO to her Social Marketing expertise. These include CEO Club Med Japan, Barilla Japan and CMO Wal-Mart Japan. Linda Sherman has been featured and quoted in Forbes, The New York Times, Christian Monitor and other leading publications. She devised and implemented an innovative guerrilla-marketing plan for ZIMA in Japan that produced a lasting, profitable success. Linda has hands-on technical skills in building and search optimizing WordPress websites and an influential on-line presence. Linda teaches social marketing for business at the University of Hawaii. Her company, The Courage Group, provides websites, digital film, branding and social marketing strategy and training.

Connect with Linda Sherman on Google+

2 comments
JulieSpira
JulieSpira

Thanks Linda for putting together another great group of women for this panel. I'm very excited to be participating and sharing the knowledge with the audience.

LindaSherman
LindaSherman moderator

Thank you @JulieSpira! We are excited to you have you share your wealth of knowledge with us.