Linda Sherman Social Marketing Author and Speaker

International, multicultural marketing pro, Linda brings a distinguished background of international subsidiary CEO/CMO to her Social Marketing expertise. These include CEO Club Med Japan, Barilla Japan and CMO Wal-Mart Japan. As Managing Editor Boomer Tech Talk, she is passionate about senior services including senior health care and housing. Linda Sherman has been featured and quoted in Forbes, The New York Times, Christian Monitor and other leading publications. She devised and implemented an innovative guerrilla-marketing plan for ZIMA in Japan that produced a lasting, profitable success. Linda has hands-on technical skills in building and search optimizing WordPress websites and an influential on-line presence. Her company, The Courage Group, provides personal and start-up branding, digital film; social marketing strategy and training.
Connect with Linda Sherman on Twitter and Instagram @LindaSherman

Personal Branding and Company Identity Panel Digital Hollywood

If you realize how important your personal brand is, you do not want to miss this panel. These six panelists have valuable insights to share from their rich experience in business, creating brands as companies and personally. We will appear at Digital Hollywood May 7, 10:45am in the Ballroom … [Read more...]

Personal Branding for Power Women Panel

I am pleased to be moderating a great panel focused on personal branding at the upcoming Digital Hollywood conference October 23rd. Thank you Victor Harwood and Lori Schwartz for adding the very valuable Women's Track to Digital Hollywood! The official name of this track is: Women’s Entertainment … [Read more...]

My Wonderful Trip to Mauritius with Francoise Morechand

As CEO of Club Med Japan, I had the pleasure of visiting many fabulous resorts around the world. Mauritius remains one of my favorites. Why? - Gorgeous beaches - Multilingual population - Combination of the best qualities of the French, British and Portuguese influences on the island. - … [Read more...]

Woman Executive Builds International Business Startup in Berlin

I embarked on an international business career in 1981. That decision greatly enriched my life. This is the first in my series of interviews with executive women working in international business. These power women work in companies ranging from startups to Fortune 500 conglomerates. If you are … [Read more...]

Posterous to WordPress Migration Learnings

Have you completed your forced migration from Posterous yet? If not, this post may be of help. If you have not yet downloaded your Posterous backup from the Posterous site, you can still do so until May 31. As you may know, in February Posterous announced they are shutting down all member sites … [Read more...]

Best Present for Dad is a Visit From Daughter

What is the best birthday present you can give someone? For families far-flung around the globe, just arriving in person is a perfect gift. On February 24th, when we gathered at our friend Michael Ceurvorst's beautiful home on Kauai for his 70th birthday, we were treated to the company of his … [Read more...]

Big Brands and How Women Fueled the Success of Pinterest

New Media Expo, formerly BlogWorld, understands that their conference attendees are hungry for meaty information about Pinterest. This past June 7th, I was pleased to organize and lead their Social Media Business Summit session on this topic in New York City. We were pleased to have representatives … [Read more...]

Should the Post Office Acknowledge Google Places

Google has created a public interface for Google Places called Google Plus Local listings. These Google Plus Local listings are being integrated with the scoring systems of Google's recent purchases of Zagat and Frommers. Local search was important when it was just Google Places. Now these local … [Read more...]

Blog Buddies Google Plus Shared Circles

Google Plus circles are a convenient way to keep track of people centered around a common theme. I have always found Twitter lists to be very useful. Unlike Twitter lists Google Plus circles cannot be subscribed to and they cannot be used to focus on a "stream" that is just from one circle. However, … [Read more...]

Lee Morey Birthday Party

Thank you to The Beach House for the service and the beautiful setting for our luncheon gathering to celebrate Lee Morey's birthday July 11th. Attending: Lucille Barale Judy Beane Betty Bell Lynn Bingman Alison Dunn Lori Finch Summer Harrison Susan Hutchinson Yunah Joseph Linda … [Read more...]