Linda Sherman Social Marketing Author and Speaker

International, multicultural marketing pro, Linda brings a distinguished background of international subsidiary CEO/CMO to her Social Marketing expertise. These include CEO Club Med Japan, Barilla Japan and CMO Wal-Mart Japan. Linda Sherman has been featured and quoted in Forbes, The New York Times, Christian Monitor and other leading publications. She devised and implemented an innovative guerrilla-marketing plan for ZIMA in Japan that produced a lasting, profitable success. Linda has hands-on technical skills in building and search optimizing WordPress websites and an influential on-line presence. Linda teaches social marketing for business at the University of Hawaii. Her company, The Courage Group, provides websites, digital film, branding and social marketing strategy and training.

Posterous to WordPress Migration Learnings

Have you completed your forced migration from Posterous yet? If not, this post may be of help. If you have not yet downloaded your Posterous backup from the Posterous site, you can still do so until May 31. As you may know, in February Posterous announced they are shutting down all member sites … [Read more...]

Best Present for Dad is a Visit From Daughter

What is the best birthday present you can give someone? For families far-flung around the globe, just arriving in person is a perfect gift. On February 24th, when we gathered at our friend Michael Ceurvorst's beautiful home on Kauai for his 70th birthday, we were treated to the company of his … [Read more...]

Big Brands and How Women Fueled the Success of Pinterest

New Media Expo, formerly BlogWorld, understands that their conference attendees are hungry for meaty information about Pinterest. This past June 7th, I was pleased to organize and lead their Social Media Business Summit session on this topic in New York City. We were pleased to have representatives … [Read more...]

Should the Post Office Acknowledge Google Places

Google has created a public interface for Google Places called Google Plus Local listings. These Google Plus Local listings are being integrated with the scoring systems of Google's recent purchases of Zagat and Frommers. Local search was important when it was just Google Places. Now these local … [Read more...]

Blog Buddies Google Plus Shared Circles

Google Plus circles are a convenient way to keep track of people centered around a common theme. I have always found Twitter lists to be very useful. Unlike Twitter lists Google Plus circles cannot be subscribed to and they cannot be used to focus on a "stream" that is just from one circle. However, … [Read more...]

Lee Morey Birthday Party

Thank you to The Beach House for the service and the beautiful setting for our luncheon gathering to celebrate Lee Morey's birthday July 11th. Attending: Lucille Barale Judy Beane Betty Bell Lynn Bingman Alison Dunn Lori Finch Summer Harrison Susan Hutchinson Yunah Joseph Linda … [Read more...]

The Man Song Gets a Live Action Video Starring Sean Morey

I expect to live longer because I have a funny husband. I love his style of humor. Ray's jokes are always topical, contextual and spontaneous (as opposed to the “let me tell you this one” variety). He is smart and quick. He doesn’t use shock language and his jokes are never mean. I lead an … [Read more...]

TweetUp NYC Friday Dec 2 at Roger Smith Hotel

The fabulous Cathleen Rittereiser @CathleenRitt kindly launched this tweetup to gather some friends for my NYC visit. Beginning with a great core of participants, the group has been expanding through our networks. We are very pleased to be holding this gathering at the Roger Smith Hotel, known … [Read more...]

Fun Running on Kauai, Staying Fit in a Computer Centric Job

Koloa Plantation Days Family Fun Run July 24 on Kauai, Hawaii was genuinely fun. I registered for the purpose of supporting my Kukui'ula Outrigger Canoe Club which was co-hosting. I haven't run continuously any distance in years, though I do play singles tennis regularly. I registered without fear … [Read more...]

My Top Ten Speaking Tips

My public speaking tips were developed by doing, watching and teaching. Public Speaking Training I love public speaking. I began doing it during my 20 years as an executive in Japan. Early on, I took advantage of participating in Toast Masters at the American Chamber of Commerce in Japan (ACCJ). … [Read more...]