Personal Branding and Company Identity Panel Digital Hollywood

If you realize how important your personal brand is, you do not want to miss this panel. These six panelists have valuable insights to share from their rich experience in business, creating brands as companies and personally. We will appear at Digital Hollywood May 7, 10:45am in the Ballroom Terrace, Ritz Carlton Hotel, Marina del Rey.

Update: Same themed panel Oct 22, 2014 10:45am BallRoom Terrace, Ritz Carlton

Transcript from Personal Branding and Company Identity Panel May 7, 2014

speakers digital hollywood personal and company identity branding panel collage by Ray Gordon

Our Personal Branding and company identity session is part of the Women’s Entertainment and Technology Summit that Victor Harwood and Lori Schwartz have added to the Digital Hollywood conference.

I have just completed interviewing each of the panelists in preparation to moderate this panel and you can count on a fast paced, meaty treatment of most of these topics:

– Transitioning your personal brand as interests and circumstances change
– Serving on Boards and Advisory Boards
– Gender issues, female empowerment, women in the workplace
– Startups, entrepreneurial branding, funding
– Public speaking
– Why you should be building social media networks in your name
– Website for your personal brand
– Blogging as an expert and reporting on your achievements
– Social media platforms and your personal brand
– Corporate and start-up CXO and other titles
– The benefits of private networks such as Lean In and YPO
– Why you should write a book
– Leadership and your personal brand
– Juggling holding company and personal brand company names
– Glass ceiling, women in male dominated industries
– International: language, benefits of working abroad, working for a foreign company
– Selling yourself, why understanding sales helps your personal brand
– Social posting, outsourcing your voice?
– Company identity

How To Find Our Personal Branding Panel
When: May 7, 10:45am
Where: Ritz Carlton Marina Del Rey, The Ballroom Terrace
What: Women Entrepreneurs: Building the Brand, the Personal and the Company Identity – Breaking Through the Glass Ceiling
Sharing on Social Media: #DHSpring is the hashtag that we got with the speaker package for Victor. I encourage you to use it. #DHWomen can be added for the women’s track. You may wish to search #DH2014 and #DigitalHollywood to see possible incoming tweets. For Twitter: is the short URL for this post. All of the panelists’ Twitter handles are below.

The panelists

Nina Simosko, Strategy, Planning & Operations, Nike

A high flyer at major companies in Silicon Valley including SAP, HP and Oracle, Nina could have retired when she was enticed to join Nike. Nina ensures that her employers let her sit on boards. While responsible for leading the creation and execution of Nike Technology strategy and operations world-wide, Nina currently serves on the advisory boards of three companies: Taulia, Inc., Appcelerator Inc. and K2 Partnering Solutions.

Nina presents an excellent example of maintaining a Personal Brand while working for major corporations. She has been blogging since 2009.

Twitter: @NinaSimosko

Nina Simosko headshot

Nina Simosko, Strategy, Planning and Operations, Nike Technology

Kirsty Spraggon, Executive Producer and Host KirstyTV, Motivational Speaker, Author

Kirsty Spraggon successfully transitioned her Personal Brand from a top ranking sales agent with RE/MAX to a motivational speaker and host of KirstyTV. If you are interested in doing more public speaking, you can learn a lot from how Kirsty went about it.

Kirsty has the gift of making people feel safe in sharing their very personal stories on her show. Maybe it is her disarming Australian accent. The show focuses on inspirational and empowering stories as her guests share the lessons, struggles and growth they have experienced. The Today Show recently referred to her as ‘The Next Oprah’.

CEO of Brand YOU, with helpful tips about Personal Branding is a chapter from Kirsty’s book: “Work As If You Own It” available in the resources below.

Twitter: @KirstyTV
Instagram: KirstyTV

Kirsty Spraggon, Executive Producer and Host, KirstyTV

Kirsty Spraggon, Executive Producer and Host, KirstyTV

Michele Turner, CEO,

Learn about impacting company identity and culture from Michele Turner. You can see the changes at since she joined as CEO in September 2013. Michele has great insights in tech product development. She comes from a background of 20 plus years in high-tech product marketing, product development and business management, from start-ups to Fortune 500 companies. Michele was one of the first to join Twitter in 2006. Her relationships in Silicon Valley run deep.

For international perspective, Michele has managed many teams across the water. She notes that today most tech is global. is part of IAC. If you are not familiar with that company you will be interested to see their portfolio of brands.

Twitter: @mturner

Michele Turner, CEO, headshot

Michele Turner, CEO,

Holly Liu, co-founder and Chief of Staff and Culture, Kabam

There are few female executives in tech and even fewer in the entertainment game industry. Holly Liu was one of the first. Holly is on Forbes’ “Top 10 Women Entrepreneurs to Watch” in 2013 and one of Fortune’s “10 Most Powerful Women in Gaming.” Holly has a lot to say about being a woman in Silicon Valley.

Kabam is a leading game company with franchises like The Hobbit and Fast and Furious. Kabam uses a “free to play” business model. Users “vote with their thumbs” as to which games they like and which to invest further in.

After co-founding the company, Holly built it to more than 750 culturally aligned employees in offices around the world. Holly’s Personal Brand includes design. She led the product design for Kabam’s Kingdom’s of Camelot, which has grown into a $250 million franchise in less than four years. Prior to Kabam, Holly was Senior User Interface Designer for AOL.

Twitter: @hollyhliu

Holly Liu Kabam headshot

Holly Liu, co-founder and Chief of Staff and Culture, Kabam

Kate Neligan, Founder, Synergy TV Network; ConsciousRockStar Life Coach

Kate Neligan sees herself as a story-teller, mirror holder, and inspiration catalyst. Her mindful media company Synergy TV® is a curated video channel that aims to entertain, enlighten, uplift and inspire. This work takes advantage of her years of experience at Lionsgate, the American Film Institute’s Digital Content Lab, and iN Demand as well as her master’s degree in Spiritual Psychology. Kate combines Synergy TV with work as a life coach and equine coach (partnering with horses to help corporate groups and individuals develop stronger communication and leadership skills.)
Kate’s story can be found in the book “Women Will Save the World”.
Kate Neligan’s appearance at TEDx Malibu on the Pursuit of Perfection

Twitter: @MindfulMediaEnt
Pinterest @SynergyTV

Kate Neligan head shot

Kate Neligan, Founder, Synergy TV Network; ConsciousRockStar Life Coach

Debra Fine, CEO, Fineline Foundation; Singer Songwriter

@DebraLynnFine LinkedIn
Debra Fine’s leadership participation in YPO (Young Presidents’ Organization) is an important element in her personal brand. Debra is a leader with the WIN (Womens’ International Network), a small part of YPO (because of the small percentage of women). WIN has it’s own Lean In group. I highly recommend that you take a look at YPO, if you think you may qualify.

Qualifications for YPO
Basically, under age 45, CEO of a company that has over $12 Million in revenue and $1 Million in payroll and letters of recommendations. Most members run companies that have revenues of $100 Million or more. Debra’s company had $35 Million in revenue and a $3.5 million payroll when she qualified for YPO.

Debra is transitioning her career and personal brand from marketing executive with Disney, VC, CEO of start-ups, with expertise in children’s media and toys, to recent CEO of a non-profit called Project Access, mentoring girls with disorders, and now her own Fineline Foundation for inspiring communities to solve issues leading to violence. Debra is also pursuing a personal passion for music. She will donate the proceeds from her music ventures as well as her upcoming books, including a book about triumph over trauma.

Twitter: @DebraLynnFine

Debra Fine CEO FineLine Media

Debra Fine CEO Fineline Foundation; Singer Songwriter

Moderated by Linda Sherman co-founder of The Courage Group, Personal Branding Coach

Twitter: @LindaSherman
Kauai based

Related Articles and Posts About This Panel:
Digital Hollywood session agenda with extended bios of the attendees
Nina Simosko blog

Resources from our Panel:

Michele Turner
Three Words for Graduates
Kirsty Spraggon
Chapter Four of Kirsty Spraggon’s Work As If You Own It: CEO of Brand YOU. CEO of Brand You by Kirsty Spraggon
How to Make Your Dream Become a Reality Huffington Post written by Lauren Galley about Kirsty Spraggon April 30, 2014.
Nina Simosko
Series of articles on the Glass Ceiling on Nina’s business tips blog.
Leadership for your Personal Brand:
The Perils of Linear Leadership April 28, 2014
Kate Neligan
15 Things Entrepreneurs Can Learn From Katy Perry
Holly Liu
Kabam Co-founder Holly Liu Talks Early Startup Failures with Forbes
Going from Small to Big: Kabam Grows from 4 to 400 Employees for Women2
Debra Fine
It is never too late to transition your personal brand (for Fox News)
Linda Sherman
Personal Branding tips for small business owners on the SalesForce blog
Connect all of your active social platforms to your Klout score. If you are on Twitter, you have a Klout score.

Resources Recommended by Our Panel:
Reinventing You by Dorie Clark
Tips on how to get a top paying job derived from analyzing women who go there by The New York Times.
Defending Your Personal Brand Online – When Should You Respond? a Forbes article by Dorie Clark
Lean In by Sheryl Sandberg
I’d Rather Be in Charge by Charlotte Beer
When Everything Changed by Gail Collins
APE: Author, Publisher, Entrepreneur-How to Publish a Book, by Guy Kawasaki and Shawn Welch
New York Times Women on Boards Quotas Have Limited Success by Claire Cain Miller June 20, 2014

Thank you so much you wonderful women. We got so many compliments on our panel. Your tips were very valuable.
Michele Turner, Linda Sherman, Holly Liu, Kirsty Spraggon, Nina Simosko, Debra Fine, Kate Neligan branding panel Digital Hollywood photo by Ray Gordon

About Linda Sherman

International, multicultural marketing pro, Linda brings a distinguished background of international subsidiary CEO/CMO to her Social Marketing expertise. These include CEO Club Med Japan, Barilla Japan and CMO Wal-Mart Japan. Managing Editor, Boomer Tech Talk, she is passionate about senior services including senior health care and housing. Linda Sherman has been featured and quoted in Forbes, The New York Times, Christian Monitor and other leading publications. She devised and implemented an innovative guerrilla-marketing plan for ZIMA in Japan that produced a lasting, profitable success. Linda has hands-on technical skills in building and search optimizing WordPress websites and an influential on-line presence. Her company, The Courage Group, provides personal and start-up branding, digital film; social marketing strategy and training.

Connect with Linda Sherman on Twitter and Instagram @LindaSherman.


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