Linda Sherman Social Marketing Author and Speaker

International, multicultural marketing pro, Linda brings a distinguished background of international subsidiary CEO/CMO to her Social Marketing expertise. These include CEO Club Med Japan, Barilla Japan and CMO Wal-Mart Japan. As Managing Editor Boomer Tech Talk, she is passionate about senior services including senior health care and housing. Linda Sherman has been featured and quoted in Forbes, The New York Times, Christian Monitor and other leading publications. She devised and implemented an innovative guerrilla-marketing plan for ZIMA in Japan that produced a lasting, profitable success. Linda has hands-on technical skills in building and search optimizing WordPress websites and an influential on-line presence. Her company, The Courage Group, provides personal and start-up branding, digital film; social marketing strategy and training.
Connect with Linda Sherman on Twitter and Instagram @LindaSherman

Lee Morey Birthday Party

Thank you to The Beach House for the service and the beautiful setting for our luncheon gathering to celebrate Lee Morey's birthday July 11th. Attending: Lucille Barale Judy Beane Betty Bell Lynn Bingman Alison Dunn Lori Finch Summer Harrison Susan Hutchinson Yunah Joseph Linda … [Read more...]

The Man Song Gets a Live Action Video Starring Sean Morey

I expect to live longer because I have a funny husband. I love his style of humor. Ray's jokes are always topical, contextual and spontaneous (as opposed to the “let me tell you this one” variety). He is smart and quick. He doesn’t use shock language and his jokes are never mean. I lead an … [Read more...]

TweetUp NYC Friday Dec 2 at Roger Smith Hotel

The fabulous Cathleen Rittereiser @CathleenRitt kindly launched this tweetup to gather some friends for my NYC visit. Beginning with a great core of participants, the group has been expanding through our networks. We are very pleased to be holding this gathering at the Roger Smith Hotel, known … [Read more...]

Fun Running on Kauai, Staying Fit in a Computer Centric Job

Koloa Plantation Days Family Fun Run July 24 on Kauai, Hawaii was genuinely fun. I registered for the purpose of supporting my Kukui'ula Outrigger Canoe Club which was co-hosting. I haven't run continuously any distance in years, though I do play singles tennis regularly. I registered without fear … [Read more...]

My Top Ten Speaking Tips

My public speaking tips were developed by doing, watching and teaching. Public Speaking Training I love public speaking. I began doing it during my 20 years as an executive in Japan. Early on, I took advantage of participating in Toast Masters at the American Chamber of Commerce in Japan (ACCJ). … [Read more...]

Leadership Tips for Running a Foreign Subsidiary

What is it like being a female manager in Japan? I have been asked this question hundreds of times with the expected answer that it must be terrible. It does not need to be. The lessons I learned running foreign subsidiaries in Japan apply to both men and women. Manage Up It is easy to give … [Read more...]

Twitter Community Shared Experience

You are never alone when you are on Twitter. We share experiences and that are Right Now. In certain moments, Twitter is like gathering around a warm campfire where we exchange stories about the same topic, as we do on the anniversary of 9/11. Sometimes we hold virtual hands during a small or large … [Read more...]

Twitter Tips from Twitter Pros

Learn how to Twitter from pros who use Twitter and other social media tools successfully in their business and their personal lives. This video collection of insights from smart people who have been using Twitter for years will help you get started in the right direction. Their concise, key Twitter … [Read more...]

Building a Local Social Media Network for LA

There are no borders to social media but sometimes it's important to build a database of key influencers in your city. In the vibrant Los Angeles scene, it may be difficult to decide who the "coolest kids" are but one thing is for sure, we have many of them. This article gives hints on finding them … [Read more...]

Take Responsibility for Your Fitness

Time magazine's cover story "The Myth About Exercise" made me mad. It looked like an irresponsible marketing ploy to sell newsstand copies. The Time article sends absolutely the wrong message to Americans who should take responsibility to do as much as they can to create and maintain good health. In … [Read more...]