Personal and StartUp Branding Panel Digital Hollywood Spring 2018

Personal Branding and Startup Branding Digital Hollywood panel once again drew accolades for our May 24 presentation.

These excellent presenters were on our panel. From left to right:
Moderator: Linda Sherman @LindaSherman Managing Editor, Boomer Tech Talk
DMA (Donna Michelle Anderson) @PlanetDMA, Branding consultant
Ronjini Joshua @Ronjini owner, the Silver Telegram,, a PR agency
Erin Kapczynski @ErinK217 Branding and Marketing consultant with Kontrol Media
Debra Fine @DebraLynnFine President, FoundationE Studio,
Elizabeth Barrutia @BaruAdvertising President Baru Marketing and Media,, a multicultural agency

Discussion included:
Some excellent examples of elevator pitches in the self introductions
09:57, 43:00 “Your pain is your purpose” ~ DMA
12:00 Branding Identity definition points ~ Erin Kapczynski
Who are you
What do you stand for
How can you be visible
What can you offer that no one else can
Is that thing that you define, is that valuable for your audience
Who is your audience – your audience cannot be everybody
Where is your audience, how can you find them
14:12 Story telling ~ Debra Fine
It’s the story of what your product makes you feel that makes it valuable
16:10 Pivoting, diversity ~ Elizbeth Barrutia
19:50 Hollywood Diversity Directory ~ DMA
22:50 Writing a book and using it for marketing ~ Ronjini Joshua
27:00 PR ~ Debra Fine
28:00 What does it mean to be lean ~ DMA
30:00 PR tips ~ Ronjini Joshua
includes How to become seen as an expert and be sought for quotes by the media
33:30 Being quoted by the press ~ Elizabeth Barrutia
34:40 Be mindful of what you say to reporters and on social media
Can stay out there forever, is used for hiring
39:15 “Never tweet drunk” ~ Linda Sherman
44:00 NAWBO; YPO – advantages of belonging and requirements to join ~ Debra Fine, Elizabeth Barrutia
45:00 Q&A
Vulnerability. Exposing yourself online
Should you be controversial online?

My “Never Tweet Drunk” message at 39:15 became more poignant on May 30th with the news that Roseanne was on Ambien for the tweet that got her fired. Hopefully incidents like this provide clear lessons to everyone that in most cases you cannot delete damaging messages you post on social media because anyone can take a screen shot while it is live.

Audience members approaching speakers following the Digital Hollywood branding panel presentation

Audience members approaching speakers following the branding panel presentation

Digital Hollywood Branding Panel May 2018

Resources From Our Branding Panelists

Erin Kapczynski

A short list of inexpensive tools for entrepreneurs and small companies—building brand and identity elements on a small budget.
1.  Logo design (
1.  Stock images (
2.  Free fonts (,
3.  Free iconography (
4.  Graphics creator tools for ads, social media, flyers (Canva, Snappa)
5.  Marketing video creator tool (

Ronjini Joshua

On Getting Media Coverage
The Resource Center at Silver Telegram including a PR e-book download
Ronjini’s new book coming out August 1, the PR Playbook

Voice America Personal Branding Interview Linda Sherman by Lori Schwartz

During Digital Hollywood, I had the opportunity to be interviewed on Voice America on May 23rd. This interview is just 10 minutes long.
Please also see our Branding panel video from fall 2017.

About Linda Sherman

International, multicultural marketing pro, Linda brings a distinguished background of international subsidiary CEO/CMO to her Social Marketing expertise. These include CEO Club Med Japan, Barilla Japan and CMO Wal-Mart Japan. Managing Editor, Boomer Tech Talk, she is passionate about senior services including senior health care and housing. Linda Sherman has been featured and quoted in Forbes, The New York Times, Christian Monitor and other leading publications. She devised and implemented an innovative guerrilla-marketing plan for ZIMA in Japan that produced a lasting, profitable success. Linda has hands-on technical skills in building and search optimizing WordPress websites and an influential on-line presence. Her company, The Courage Group, provides personal and start-up branding, digital film; social marketing strategy and training.

Connect with Linda Sherman on Twitter and Instagram @LindaSherman.


  1. Ah Linda Sherman Gordon you provide relevant, actionable insights again – many based on your first-hand experience, making them extra credible

  2. Thank you Kare! I very much appreciate the feedback.

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