Digital Hollywood Fall 2018 Branding Panel Video

From left to right as they appear in the video:

Linda Sherman, Managing Editor, Boomer Tech Talk, Moderator
Twitter/Instagram: @LindaSherman

Jameela Jackson, Director, Startup Grind powered by Google
Twitter/Instagram: @VelvetRope_PR @StartupGrindHwood

Erin Kapczynski, SVP Marketing, Kontrol Media
Twitter/Instagram: @ErinK217 @ErinKapczynski

Heather Blair, President, Heather Blair Consulting (a division of OuiMarket4U,Inc)
Twitter/Instagram: @HeatherBlair64

Natasha Miller, Founder/CEO, Entire Productions
Twitter/Instagram: @NatashaMiller @NatashaMillerSF

Jen Proctor, CEO, Cultivated Entertainment
Twitter/Instagram: @CultivateDent @CultivatedEntertainment

We discussed:

Brand Differentiation and Focus
The Symbiotic Relationship Between Sales and Marketing
Personal Branding
Social Media: Instagram, LinkedIn
PR Tips
Relationship Building
Networking Tips
Business Development Tips
Start-up Tips
How to Get Speaking Engagements
Sizzle Reel

Branding Panel Fun

Branding Panel warming up before our panel

Branding Panel at Digital Hollywood

For panelists’ bio’s please see the Digital Hollywood page for our session.

Heather Blair’s bio has not yet been added to the Digital Hollywood panel page so I am including it here:

Heather Blair is a sales and marketing consultant with a special focus on cinema.
She studied Marketing and Communications at Tarrant College in Texas.
She started her career selling advertising in resource directories she created for the film and theme park industries. She’s held account manager positions and Director of Sales and Marketing positions at Valcom, Inc., World Touch Gaming, Inc., Point 360, and Asia Media Products.

Her company OuiMarket4U, Inc. was created to support many of her former business customers. Whether a company has a service, product or solution, OuiMarket4U jumps in and finds new revenue streams or networks clients providing continuous support when needed. For 8 years she represented MediaMation, Inc. as Global Head of Cinema Sales bringing them into the cinema market and launching MX4D. She negotiated the deals with all the film studios to procure blockbuster content for 4D including Sony, Fox, Paramount, Disney, Lionsgate, Relativity and STX Entertainment.

Ouimarket4U currently represents: Lumma 4D, Holovis Extended Cinema, Influx/Infinity (cinema subscription program), Cinema Esports Think Tank, Sizzle, Illusion Factory and Women in Exhibition (a foundation for cinema exhibitors, studios and suppliers).

Heather Blair Consulting offers mentoring and training to individuals and companies who need to brush up on their networking skills as well sales techniques and strategies.

About Linda Sherman

International, multicultural marketing pro, Linda brings a distinguished background of international subsidiary CEO/CMO to her Social Marketing expertise. These include CEO Club Med Japan, Barilla Japan and CMO Wal-Mart Japan. Managing Editor, Boomer Tech Talk, she is passionate about senior services including senior health care and housing. Linda Sherman has been featured and quoted in Forbes, The New York Times, Christian Monitor and other leading publications. She devised and implemented an innovative guerrilla-marketing plan for ZIMA in Japan that produced a lasting, profitable success.

Connect with Linda Sherman on Instagram, Threads and X @LindaSherman.

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